Over the past ten years, video creation and distribution has undergone a revolution. Producing and distributing video content was once a concept only available to professionals. This was mainly due to expensive, complex cameras and editing systems, which required technical skill and years of experience to use. Today, just about anyone can create video content using inexpensive digital cameras, easy to use editing software and distribution sites like YouTube. The gap between amateurs and professionals has been bridged.
Is TV Dead?
Some people in the internet video industry believe that classic, "linear" TV is dead. When a viewer can see what they want, where they want and when they want, why would anyone bother watching linear TV, where you can't control the content?
The truth is, most video content continues to be distributed over traditional linear television channels, even after the insurgence of time shifting DVR's, location shifters like Slingbox, and video on demand.
The Power to Choose
Linear television allows the viewer to choose a channel and be entertained. Conversely, video on demand requires viewers to repeatedly search for content, whether from DVD, streaming video, or websites like YouTube. The two offer very unique experiences.
We believe that the future of television includes a fusion of both on demand and linear television. After all, people want both. There are times when you want to watch a clip a friend sends you from YouTube, while there are also times you want to watch a live, 24/7 news channel like CNN or Fox News.
Innovate, Reinvent, Evolve
We were all raised on television, so it isn't sensible to simply abandon it at this point. It's due time to reinvent the medium that revolutionized human communication, and CoolStreaming is the next step in the evolution of television.
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