Over the past ten years, video creation and distribution has undergone a    revolution. Producing and distributing video content was once a concept only    available to professionals. This was mainly due to expensive, complex    cameras and editing systems, which required technical skill and years of    experience to use. Today, just about anyone can create video content using    inexpensive digital cameras, easy to use editing software and distribution    sites like YouTube. The gap between amateurs and professionals has been    bridged.

Some people in the internet video industry believe that classic, "linear"    TV is dead. When a viewer can see what they want, where they want and when    they want, why would anyone bother watching linear TV, where you can't    control the content?

The truth is, most video content continues to be distributed over    traditional linear television channels, even after the insurgence of time    shifting DVR's, location shifters like Slingbox, and video on demand.

Linear television allows the viewer to choose a channel and be    entertained. Conversely, video on demand requires viewers to repeatedly    search for content, whether from DVD, streaming video, or websites like    YouTube. The two offer very unique experiences.

We believe that the future of television includes a fusion of both on    demand and linear television. After all, people want both. There are times    when you want to watch a clip a friend sends you from YouTube, while there    are also times you want to watch a live, 24/7 news channel like CNN or Fox    News.

We were all raised on television, so it isn't sensible to simply abandon    it at this point. It's due time to reinvent the medium that revolutionized    human communication, and CoolStreaming is the next step in the evolution of    television.